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EUROPE TOUR FOR LENET GROUP

Major presence at leading European trade fairs for the brands by LENET Group, expanding into new markets

17.02.2023

The new year begins with an acceleration in international markets for LENET Group, which presented the latest collection and market trends within the most prestigious trade fairs in January and February throughout Europe. 

The new collections, which embody the most authentic essence and style of Italian design, were presented at fairs such as Trendset (Munich), Salon Bisou (Marseille), Maison&Objet (Paris), Intergift (Madrid), HOMI (Milan) and Ambiente (Frankfurt), attracting the attention of visitors and buyers globally.

 

A truly European tour, which has gained great recognition among the industry players: LENET Group establishes itself on the international scene among the leading players in the sector, with uniquely designed, high-quality products: La Porcellana Bianca, classic elegance, Tuscan style and timeless design; Rose&Tulipani, colors, creativity and originality for a unique table; Rituali Domestici, glamorous, eclectic home decor with great personality. Completing the portfolio is THUN, love brand market leader of ceramic creations and quality gifts.

The synergy of products from the different brands, which fit perfectly into all domestic spaces, offers the possibility of realizing one's own idea of home, according to one's taste and personality, giving rise to combinations that are always original and unique.
The goal is to offer a complete and consistent shopping experience that meets each customer's desires in terms of style and trends for home decoration. During the tradeshow events, the public and professionals could appreciate the quality and stylistic sophistication of a rich and varied merchandise offering.

Particularly admired was the creative setting that enhanced the art of mise-en-place, creating unique suggestions and chromatic and materic inspirations. An emotional experience that marked a milestone. Attention to detail and a passion for beauty have thus confirmed the role of THUN, La Porcellana Bianca, Rose&Tulipani and Rituali Domestici as a benchmark in the gift, home decor and tableware industry. 

3 months of preparation for 6 fairs, contacts from 13 new countries, 40% orders from new customers and... the one and only great Lenet team!
All company departments worked in great synergy and with much enthusiasm, and the results achieved are the latest proof of LENET Group's ability to create value and differentiate itself in the market.